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UAE PM relaunches World’s Coolest Winter campaign

The UAE’s Prime Minister Sheikh Mohammed bin Rashid Al Maktoum has announced the second season of the World’s Coolest Winter campaign to target international visitors.

It will highlight the diversity of the UAE’s touristic attractions, hotels, shops, the beauty of its natural landscapes, and the hospitality of its people.

The campaign will run from December 15 until the end of January 2022.

In a tweet, Sheikh Mohammed said families from all over the Emirates should enjoy Ras Al Khaimah, Fujairah, Abu Dhabi and Dubai.

He said UAE’s tourism sector was the quickest globally to recover from the impact of Covid-19 pandemic.

The country has outperformed the top 10 tourist destinations in the world with a tourist occupancy rate of 64 per cent between January and October 2021.